Alan Bircher

Alan Bircher

Director of Swimming

I started my swimming journey at age 8. Went through the ranks of age – youth and competed at junior international level before hitting the senior ranks as a pool / open water swimmer racing 400m / 1500m / 5km / 10km / 25km, full time athlete 2000 – 2008 and my main senior achievements included wining World and European silver medals. I’m still in the fortunate position of doing my childhood hobby and getting paid for something I’m extremely passionate about.

My approach to coaching is simple, work hard, get prepared and then sit back and enjoy the fireworks!!

I have some characteristics which I feel have set me up to be in the position I am currently and these include, calm under pressure, resilient, ocd organized and probably the most important, the ability to make people think they can achieve anything ……… because they can.

Only one aspiration, enjoy the job I do everyday, take swimmers on an exciting journey and progress them as a swimmer and person.

Coaching Background

Coaching Selections:

  • GB World Championships Lead Coach 2019, Gwangju KOR OW
  • GER World Championships Coach 2009, Rome ITA OW
  • GB European Championships Lead Coach 2018, Glasgow GBR OW
  • GB European Championships Lead Coach 2014, Berlin GER OW
  • BSCA Youth Coach of the Year 2016
  • GB World Junior Championships Coach 2017, Indianapolis USA
  • GB European Juniors Coach 2016, Hódmezővásárhely HUN
  • GB Indianapolis USA Grand Prix 2017
  • GB Texas USA Grand Prix 2016
  • England Talent Coach 2008-2014


  • World Championships medallist
  • European Championships Champion/medallist
  • World Junior Champion and medallist’s
  • European Junior Champions and medallist’s
  • World Junior Open Water medallist’s
  • European Junior Open Water medallist’s
  • European Youth Olympic multiple medallist
  • Commonwealth Youth Games multiple medallist
  • Multiple National Champions & medallists

Swimming & Sports Background

  • GBR International Swimmer 1997-2008
  • World & European Silver Medalist
  • Multiple World Cup Stage Winner
  • Double European Cup Champion
  • 10 Time British Champion


  • Connect Coaching UK Sport Program
  • UKCC Level 3 Coaching Swimming
  • UKCC Level 2 Coaching Swimming
  • UKCC Level 1 Coaching Swimming
  • Gym Fitness Instructor
  • Diploma Sports Injuries
  • EduCare Communication Skills, Principles of Marketing